TiO2 is white crystalline material derived from natural minerals, for some 100 years it has been used as a white pigment in industry, and in many every day products, TiO2 is essential for opaque paints and coatings and also used for plastic, paper, for laminate furniture, cosmetics, medicines, in the textile industry and as a UV filter in sunscreen.
The opacity is unbeatable! Other white pigments simply cannot compete. TiO2 is not only contained in white paints–for a rich color effect it is also added to colored shades. Therefore more than 80 % of paints and coatings contain TiO2.